Congratulations to Jim Burkett, VP of Operations for Renascent Hospitality, on his appointment to the Board of Directors for Visit Arvada! Jim has 28 years of hotel experience in a number of different areas. Not only has he excelled as a Sales Manager, Director of Sales, and Vice President of Sales and Marketing for various companies, Jim has also spent quite a bit of time in operations as well. He is responsible for oversight of hotel level operations and hotel performance. Having specialized in the opening of new hotels and turn around projects as a General Manager, Jim provides valuable leadership in the essential areas of a successful hotel.

Jim also works directly with hotels to communicate franchise-related sales and marketing strategies and provide guidance to properties in staffing and management to create an efficient and effective sales office.

Jim’s style of constantly balancing superior guest service, associate satisfaction, and brand awareness leads Renascent’s hotels to exceptional bottom line results.